Wednesday, September 28, 2011
Amazon's Kindle Fire Will Rock the Tablet Market!
First off, price. At $199 this is game changing. Amazon Prime is free for the first 30 days, but after that will cost the normal $79/year. The Fire has a 7" display and will have access to all of Amazon’s services including AmazonMP3, Amazon Prime, Amazon Kindle, Amazon Instant Video and the Amazon AppStore. The tablet is powered by a dual-core processor and weighs 413 grams. This compares to the the iPad at over 600 grams, albeit with a 9,7" screen. Customers can pre-order the Kindle Fire today and it will ship November 15 2011, just in time for the holidays!
Amazon also introduced their own browser for the Fire, called Amazon Silk. From their own description: "Amazon Silk is a revolutionary, cloud-accelerated browser that uses a "split browser" architecture to leverage the computing speed and power of the Amazon Web Services cloud. Supports Adobe® Flash® Player." It will be interesting to see how it shapes up against the established browsers.
For those that like to know the numbers, the screen is a 7" multi-touch with IPS (in-plane switching) technology and anti-reflective treatment, 1024 x 600 pixel resolution at 169 ppi, 16 million colors. There is 8GB internal memory, which is apparently enough for 80 apps, plus either 10 movies or 800 songs or 6,000 books. However, there is also unlimited free cloud storage for anything you purchase from Amazon. The battery offers up to 8 hours of continuous reading or 7.5 hours of video playback, with wireless off. These numbers will vary depending on how much web browsing you're doing.
If the device looks familiar, that's because the hardware is essentially the same as the Blackberry Playbook, without the cameras and microphone.
The Kindle Fire, at $199, compared to the cheapest iPad at $499, is an incredible bargain. Tablets have just been opened up to the mainstream - this is no longer an elitist device. To quote Amazon Chief Executive Jeff Bezos: "These are premium products at nonpremium prices". If you thought the iPad was selling well, watch this one fly of the shelves! The only downside: it's US only for now.
Thanks for reading!